EDITORIAL

 

ELEGANT BRIDE

DANIEL CHEN, DESIGN DIRECTOR

 

Created, executed and rolled out Elegant Bride magazine re-launch strategy, image and positioning. Launched brand materials to support relaunch including brand book, corporate identity, and graphic standards. Led from concept to completion including: print, packaging, advertising, and events. With creative director/editor in chief Deborah Moses recruited top fashion photographers (Ruven Afanador to Roxanne Lowit to Walter Chin and more). Styling by celebrity stylist, Freddie Leiba. Edited film with the team. Designed covers and fashion features. Managed team and retoucher. Empowered them by designing along side. Worked directly with the Publisher on ad pagination. Oversaw the press runs.