LANDS' END

 

LANDS'END

GROUP CREATIVE DIRECTOR OF BRAND, PHOTOGRAPHY & CATALOG DESIGN

 

Elevated brand image through photography, messaging and story telling. Concept and delivered sister catalogs: core customers and accessorized younger customers. Managed the photography budget. Implemented a brand style guide for photographers, designers and copywriters assuring brand consistency. Directed photo shoots, cast models, approved all photography and catalog layout designs.