HSN, 360 OMNICHANNEL RETAIL COMMERCE

HSN It's fun here.

ASSOCIATE CREATIVE DIRECTOR OF BRAND DEVELOPMENT

Developed creative vision and strategic plans to meet marketing, merchandising, financial, and corporate growth objectives. Participated in promotional initiatives related to all direct mail and e-commerce sales vehicles. Collaborated and led the creative initiatives and campaigns successfully with team collaboration from copy, photography, design, all digital commerce and social media to engage customers. Created style guide for a consistency across  network graphics, marketing collaterals, e-commerce, original content and social media strategies.

Drove The Fashion Edit Fall 2014.  Concept the  campaign from the collaboration with Copy,  Photography, Merchants, Social Content, Network, Motion, Digital and Marketing down to the details of styling to background colors to message and more.



Daniel Chen: Associate Creative Director. Concept and Designed successful 2014 Spring Fashion Campaign cross functionally. Little Marvin: Director 2014 HSN Spring Fashion Cross-Channel.


HSN 37TH BIRTHDAY CAMPAIGN

Daniel Chen: Associate Creative Director. Led the most successful Birthday Campaign. It was a 360 of happiness. Surpass Wall Street projection. Created a seamless experience for the customers resulted from clear collaboration across all departments. Little Marvin: Director. HSN 2014 Cross-Channel


HSN 2013 MORE THE MERRIER HOLIDAY CAMPAIGN

Daniel Chen: Associate Creative Director. Drove and led the creation of 2013 HSN Holiday Campaign, MORE THE MERRIER. Little Marvin: Director. 2013 HSN Holiday Cross-Channel.